Case Study · An Occasional Creator Project
Mattea Carson
Positioning, content direction, and outreach for a coastal creator building a premium personal brand — one of our occasional creator engagements, alongside our primary work with small businesses and boutique short-stay hosts.
The Brief
Mattea Carson is a lifestyle and travel creator based in Western Australia. Her content centres around coastal living, travel, and wellness — a world of golden light, ocean mornings, and intentional living. Alongside her personal platform, Mattea runs the curated aesthetic account @75vibes, which reaches over 270,000 followers.
Mattea came to eStudio Toussaint with a clear opportunity: strong visual appeal and genuine audience engagement, but no strategic framework to translate that into premium brand partnerships. The goal was not more collaborations — it was the right ones, with brands that matched her aesthetic, values, and audience.
The Approach
We began where every strong brand partnership starts — with clarity. Before any outreach was written or any brand list curated, we defined exactly who Mattea is as a creator brand, and what makes her platform valuable to the right partners.
Creator brand positioning
We defined Mattea’s core content pillars — coastal lifestyle, travel, and wellness — and refined her positioning so every piece of content reinforced a cohesive brand identity. Not changing who she is. Articulating it with precision so brands could see the alignment immediately.
Partnership strategy
We developed a targeted brand list in beauty, skincare, wellness, travel, and lifestyle — specifically brands whose visual language and values aligned with Mattea’s content world. Every brand on the list was chosen with intention.
Outreach and content concepts
For each brand, we crafted personalised outreach with specific content concepts — a morning skincare routine by the ocean, travel essentials reels, lifestyle carousels shot in natural coastal light. Something tangible for brands to say yes to.
Dual-platform leverage
Mattea’s dual presence — her personal account plus @75vibes — created a unique offer for brands. Access to an intimate creator audience and a broader lifestyle community in one engagement.
The Outcome
270,000+
Combined audience reach across platforms
Premium Positioning
Targeted outreach to aligned beauty, skincare, and lifestyle brands
Strategic Framework
Repeatable system for ongoing brand partnerships and content direction
Services delivered
- Creator brand positioning and content pillar development
- Brand partnership strategy and target brand curation
- Personalised outreach with tailored content concepts
- Campaign ideation across reels, carousels, and stories
- Rate card development and collaboration packaging
A note on creator work — eStudio Toussaint’s primary focus is brand identity, refresh, and refinement for small businesses, boutique brands, and short-stay hosts. We take on occasional creator engagements when they align with our aesthetic and approach, but they are not our lead offering. If you’re a small business or boutique brand looking for help, start with our services page.
Creator or brand — if this reads as your kind of studio, start a conversation.